Don’t share the viral Instagram Meta AI “legal” post

A new variation of a hoax that has been doing the rounds on Facebook for years has crossed over to Instagram.

We’re seeing this post on Instagram Stories a lot suddenly over the last few days. The post is usually posted as a shareable screenshot on Instagram Stories, but it’s also been spotted on Facebook and Threads as a copy-and-paste text.

“Repub

Goodbye Meta AI. Please note an attorney has advised us to put this on, failure to do so may result in legal consequences. As Meta is now a public entity all members must post a similar statement. If you do not post at least once it will be assumed you are okay with them using your information and photos. I do not give Met or anyone else permission to use any of my personal data, profile information or photos.”

The fact that this post has been shared by some celebrities is a possible explanation for the sudden popularity. And, as is often the case, true stories about Facebook scraping photos to train its Artificial Intelligence (AI) can rekindle the popularity and urgency to post this type of useless notifications.

Instagram has started to flag versions of the post as false information which means people need to click ‘see post’ to view it. But what happens often is that somebody will start fresh with a slightly revamped version that will not be flagged.

While some may think it doesn’t hurt to share these posts just to be sure, it really isn’t a good idea. It spreads the false posts further, and people may feel they have opted out of their images being used after posting this, when in reality they haven’t. In many cases it would even be contradictory to the terms and conditions they agreed on.

Meta, the company that owns Facebook and Instagram published new terms and conditions, effective on June 26, 2024, which specifically allow it to use posts, images and online tracking data to train its AI large language model called LLaMa 3.

On inspection of the links in the notification, it became clear that the company will use years of personal posts, private images or online tracking data for a “AI technology” that can ingest personal data from any source and share any information with undefined “third parties.”

European and UK users can opt out of this. For others, sadly, it’s not so easy.

Logged in citizens of the EU and the UK can visit the Meta Privacy Center from either their Facebook account or their Instagram account.

How to opt out of Meta using your data to train AI on Facebook

• Tap on your profile picture after logging in
• Tap Settings and Privacy
• Scroll down to the Privacy Center
• Under Privacy topics, tap AI at Meta
• Tap Information you’ve shared on Meta products and services
• From there you’ll be presented with a form to fill out and Submit when you’re done.

AI at Meta in the Privacy Center

How to opt out of Meta using your data to train AI on Instagram

• Tap on the hamburger menu from your profile (three stacked lines)
• Scroll down to the Privacy Center
• Under Privacy topics, tap AI at Meta
• Tap Information you’ve shared on Meta products and services
• From there you’ll be presented with a form to fill out and Submit when you’re done.

Whether you use Facebook or Instagram to opt out, you should then receive both an email and a notification on your account confirming whether your request has been successful.

Users in the US or other countries without national data privacy laws don’t have any foolproof ways to prevent Meta from using their data to train AI.

My advice: insist that your politicians make some noise and get you similar opt-out options.