What Doctors Wish You Knew About HIPAA and Data Security

A former Department of Homeland Security adviser and a doctor, Chris Pierson is CEO of BlackCloak, a company that specializes in personal digital protection from financial fraud, cybercrime, reputational damage, and identity theft. He believes vigilance is key for doctors and patients alike.

Protect Your Entire Family

“I don’t think people realize that once someone is able to get just one piece of information, that can lead to opening others’ private data,” Pierson says. “It’s no longer the original individual on their computer, but additional family members’ identity that can be compromised.”

He explains that even if one organization keeps your data safe, another associated one may not, and that’s where criminals will strike.

“It’s not just medical offices. It’s your pharmacy, labs, insurance company, anyone who keeps personal information. That has real value, and selling it is the priority.”

Victims of identity theft can be revictimized when personal information gets into multiple hands. A street address and verified phone number can go far, especially if the phone contains many contacts, who then become vulnerable to attack themselves.

“If you get Mom’s info, you can get the child’s as well. An ID card, social security, all of it, and then they have the ability to collect false medical claims or just extortion. It’s a two for one.”

Two-Factor Authentication Is Worth the Effort

Pierson mentions how critically important it is to use a multistep authentication system. Your level of protection goes up considerably just by using secure passwords and one-time authentication codes.

Thankfully, setting all this up is easier than it sounds. Apps on your phone or tablet can help. Google Authenticator, when paired with a service that supports authenticator apps, provides a six-digit number that changes every few seconds and can keep people out of your data even if they have your username and password. Other companies ask users to enter an SMS code as the second authentication factor, in addition to a password, although SMS codes are less secure than authenticator apps. Either approach is better than none—unless a hacker is in physical possession of your phone, they are not getting access.

Social Media and Tracking

Social media is becoming a popular way for health care providers and entrepreneurs to connect with the public—and often to sell them treatments or advice. These Instagram or TikTok accounts may offer tips from someone in the medical industry, which can appeal to those facing rising health care costs and difficulties accessing care. But an internet doctor’s background or popularity does not ensure that they observe strong privacy guidelines or secure their transactions.

My Instagram is flooded with offers promising everything from better sleep to improved sexual health. It’s nice to have options, but that help and any information you receive from those accounts or send to them isn’t covered under HIPAA. Any time you pay out of your own pocket for health-related items or services, or on a direct-to-consumer health app, there is no recourse if someone steals your personal information or shares it.

Along with social media and direct-to-consumer health options comes large-scale data tracking. Outside of official medical practices, you should view surveillance as an expectation, rather than an exception.

Ask Questions

When you sign up for any service, whether through a new doctor’s patient portal or an online supplement shop, ask how your data is stored and where it goes. Read the privacy policies and settings, even briefly, to find out what options you have to restrict the sale or reuse of your data. Check the default settings to make sure you’re not giving away too much information. Find out if the service or platform offers two-factor authentication and set that up if it’s available. Know that it’s rare for anyone to need your social security number, no matter what a customer service agent says. A birth date and address is usually enough.

Pierson and others agree that we all need to consider security from several angles and do our best to protect ourselves and our loved ones. “The sophistication of identity attacks will always evolve and change. Remember, they only have to get it right once, but we have to guess right all of the time.”