By Owais Sultan
Collaboration across platforms enables AI models to access a wider range of data and expertise, leading to faster…
This is a post from HackRead.com Read the original post: How Collaboration Across Platforms Could Supercharge AI Performance

How Collaboration Across Platforms Could Supercharge AI Performance

By Owais Sultan
In today’s digitally driven world, the cybersecurity aspect of brand identity has become paramount. A company’s brand is…
This is a post from HackRead.com Read the original post: Branded Merchandise: The Secret Weapon for Building a Strong Brand Identity

In today’s digitally driven world, the cybersecurity aspect of **brand identity** has become paramount. A company’s brand is not just a logo or a tagline; it encompasses its reputation, trustworthiness, and the perception of its customers. Protecting this brand identity from cyber threats is crucial, as a single breach can tarnish a company’s image and erode customer trust.

Ensuring robust cybersecurity measures, such as strong encryption, authentication protocols, and regular vulnerability assessments, is imperative to safeguard sensitive customer data and prevent unauthorized access.

Moreover, proactive communication about **cybersecurity efforts** can also enhance a brand’s identity by demonstrating a commitment to customer privacy and security, fostering a sense of confidence and loyalty among stakeholders. In an era where information is a valuable currency, the protection of brand identity in the digital domain is not just a choice; it’s a necessity.

When it comes to branded merchandise, in today’s hyper-competitive market landscape, standing out from the crowd is more critical than ever. One powerful tool at your disposal is branded merchandise, a multifaceted strategy that can elevate your brand’s visibility, foster customer loyalty, and even drive sales.

This comprehensive guide aims to unlock the full potential of branded merchandise for your business, covering everything from the basics to advanced considerations for implementation. Whether you’re a startup or an established player, this article provides actionable insights to help you amplify your brand’s impact through thoughtfully designed merchandise.

**Branded-merchandise**

Arguably, branding is one of the best marketing tools available for businesses today. Great and unique branding helps develop an imprint in the client’s minds, thus providing them with something familiar and memorable they can always look out for.

Typically, branding your business portrays you in a certain way to your target market. Actually, branding provides one of the best and most effective ways of airing out who you are and what you do as a business.

Growing your brand from a simple logo to a huge name that everyone can resonate with requires patience, effort, and concentration. Usually, your brand will not grow overnight; it will take a few trials until you achieve great recognition. Some ways to build your brand include investing in promotional products and branded merchandise.

Branded merchandise offers a cost-effective and simple way of ensuring your target market interacts with your products daily. As a result, this helps create positive brand associations and impactful brand awareness.   

**Branded Merchandise: What is it? **

Branded merchandise involves any product with a specific brand’s logo or name. While branded merchandise is popularly used as promotional material, huge brands began selling their branded merchandise online and in their offices.

Currently, the business world is very competitive, with different businesses coming up each day. Therefore, you must develop creative ideas for promoting your business to earn profits and remain relevant. **Utilizing branded merchandise** allows you to increase total sales and establish a rigid brand identity.

**Reasons Businesses Should Incorporate Branded Merchandise****Increases Brand Recognition**

The main aim of establishing marketing campaigns for many businesses is to develop and increase brand awareness. Most customers will likely buy from a brand they recognize instead of purchasing from a random one.

Providing your potential customers with company merchandise that can be used over an extended period or daily helps your business gain maximum exposure. As a result, your clients will remember your brand for a long time and always buy your products.

While numerous merchandise options are available today, it is best to select one that aligns with your brand. Again, include your company logo on each product when designing branded merchandise. This helps people recognize the products immediately.

**Establishes Brand Loyalty**

Acquiring new customers requires businesses to put in a lot of work to reach their potential clients. Fortunately, utilizing branded merchandise helps increase customer loyalty. Besides, most people like receiving gifts to sample out, and if they find them effective and efficient, they will always go back for the same product.

Additionally, when clients receive a free gift, they experience a feeling of pleasure that connects them with your brand. According to **research**, more than 80% of clients who receive promotional products do business with the company. Also, over 85% of people receiving merchandise products still remember the brand name.

**Cheaper Marketing Strategy**

While you might have other objectives as a business, making profits remains the main objective of each entrepreneur out there. Compared to other forms of marketing, such as billboard or radio advertising, brand merchandise offers the most cost-effective strategy for brand promotion. Besides, most branded merchandise utilizes word of mouth to elevate the cost per impression.

The good news is that clients can always share or pass on promotional products with others, thus helping reach more potential customers at reduced costs.

**Lead Generation**

Lead generation is one of the most significant practices for business growth. In addition to creating massive brand awareness, branded merchandise also helps generate more leads for the business. Some of the tips to help with lead generation through brand merchandise include:

*   Offer something extra to customers who offer their contact details after receiving the promotional product to help attract more potential leads.
*   Encourage your team to use your products when meeting up with clients. This primarily helps boost your business perception and achieve more sales.

**Functions as a Business Card**

Many businesses use business cards to market and introduce their products to potential customers. However, promotional products are now being used to replace traditional business cards. Would you choose a traditional business card or a promotional product as a customer? We all know that most people will go for the promotional product to enjoy the free sample provided.

Businesses take advantage of the promotional products and print their details and logo there. Therefore, a customer will tend to remember the product for a long time after interacting with it.

**Helps Your Company to Sand Out Among Competitors**

According to **research**, about 50% of businesses collapse after five years of establishment. On the other hand, 0.2% of the businesses collapsed within the first year of establishment. While various reasons can be associated with this failure, lack of authenticity and differentiation is among the most common reasons.

Branded merchandise helps you differentiate your business from the others, thus creating a competitive edge. Additionally, it will make your brand appear more dedicated, engaging, and interesting compared to its competitors, not in branded merchandise.

To boost your brand, you can encourage clients to share pictures of them using the branded merchandise on social media pages. This way, you can reach more audiences through increased content and visibility.

**Builds Business Reputation**

Customers hold the lifeline of a business, and businesses cannot thrive without them. The success of a business heavily depends on the existing and potential customers who will likely purchase the services and products. Therefore, you must build and maintain a good relationship with your customers to attract more and keep the existing ones coming back. However, building your brand’s reputation is

more challenging than you may think. Nevertheless, brand merchandise comes in handy by providing a personal touch to potential customers, thus allowing them to develop a relationship with the products. As a result, these people end up referring your brand to their family and friends.

**Tips for Creating the Best Brand Merchandise****Be Attentive to the Message**

The main aim of investing in branded merchandise is to spread the brand message and increase its visibility and awareness. Therefore, you must incorporate the message you intend to communicate to your target audience on the brand merchandise.

**Select the Correct Product**

Since there are several brand merchandising products, you should select one that best aligns with your brand’s personality. For example, using a USB drive as your promotional product might not maximize your return on investment. Remember this step is crucial for successful brand merchandising.

**Focus and Invest in Quality**

Typically, businesses will give branded merchandise for free to their target customers. Thus, most companies will avoid spending a lot to enhance the quality of the free products. But, this should not be the case as the branded merchandise mirrors your business products and services. Therefore, it must be of high quality to represent your brand well.

**Focus on Creativity**

Generally, creativity plays a significant role in the success of a particular marketing strategy. Remaining creative in your brand merchandise encourages people to keep the product for an extended period. They will also want to be associated with your brand and products. You can get a professional graphic designer to help with creative brand merchandise for maximum productivity.

Besides, brand merchandise provides a great chance for your clients to know your business’s ethos and story.

**Bonus: Additional Considerations for Implementing a Successful Branded Merchandise Strategy**

After understanding the basics of branded merchandise and its importance in building brand awareness and loyalty, it’s essential to delve deeper into additional aspects that can amplify your efforts. The following considerations provide a roadmap for executing a branded merchandise strategy that is not just effective but also nuanced and highly targeted.

**Audience Targeting**

Understand who your audience is and what kinds of merchandise would be most valuable to them. This insight can come from market research, customer surveys, or even social media engagement. The more relevant the product, the more likely it will be used, which increases brand visibility.

**Customization**

If feasible, consider customization options that allow the recipient to somehow personalize the merchandise. This adds an extra layer of engagement, as people often appreciate items more when they feel they’ve had a hand in creating them.

**Seasonal or Event-specific Merchandise**

Depending on your industry, consider creating branded merchandise around specific seasons or events. For example, winter-specific items like branded scarves or gloves could be distributed for a winter campaign.

**Sustainability**

With increasing concern over environmental issues, consider eco-friendly options for your branded merchandise. Items made from recycled or sustainable materials can reflect positively on your brand, especially among environmentally-conscious consumers.

**Analytics and ROI Measurement**

**ROI** is crucial. Don’t forget to implement a system for tracking the efficacy of your branded merchandise campaign. This can involve unique tracking URLs, QR codes, or survey questions that ask how the customer heard about your business. Being able to quantify the impact of your merchandise on sales or brand recognition can be crucial for justifying the costs involved.

**Legal Aspects**

Make sure you are adhering to copyright and trademark laws when using logos or other branded elements. Even the colors and fonts you use can be subject to legal guidelines, so ensure you have the right permissions and are using them appropriately.

**Leverage User-Generated Content**

As you mentioned, encouraging customers to share pictures of themselves using the merchandise can increase your reach. You can even create hashtags or run contests to incentivize this kind of engagement.

**Distribution Channels**

Think beyond the physical location or events to distribute your merchandise. An online store dedicated solely to your brand’s merchandise can be an additional revenue stream and also a way to make your brand global.

By paying attention to these additional aspects, businesses can not only create effective branded merchandise but also seamlessly integrate it into broader marketing strategies, ensuring consistency and maximizing impact.

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Branded Merchandise: The Secret Weapon for Building a Strong Brand Identity

By Waqas
This article delves into the significance of Insider Threat Awareness Month and explores effective strategies that organizations can employ to detect and mitigate these often elusive threats.
This is a post from HackRead.com Read the original post: Insider Threat Awareness Month: Protecting Your Business from Within

As September dawns upon us, so does the annual Insider Threat Awareness Month in the United States. This dedicated month serves as a crucial reminder for organizations to remain vigilant against a potential danger that often lurks within their own ranks – insider threats.

While we’d like to believe that our employees and colleagues are always on the same page when it comes to the security of our organization, reality often paints a different picture. This article delves into the significance of Insider Threat Awareness Month and explores effective strategies that organizations can employ to detect and mitigate these often elusive threats.

**Understanding the Insider Threat**

An insider threat is essentially any potential risk posed to an organization’s security and data integrity by individuals who have access to internal systems, data, and information. These individuals can be employees, contractors, or business partners.

Unlike external threats that are more visible and easier to anticipate, insider threats often go unnoticed until damage has already been done. The motives behind such threats can range from financial gain to personal grudges, and their actions can include data theft, fraud, or unauthorized data access.

Recent years have seen several examples of insider threats that resulted in data breaches and financial damages, including the following:

*   Shopify Suffered Data Breach Because of “Rogue” Employees
*   Insider hack Marriott hotel reservation system; slash rate up to 95%
*   Ex-employee stole secrets of Israeli spyware firm for dark web deals
*   Inside job: Bithumb crypto exchange hacked again; loses $20 million
*   Cola-Cola breach: ex-employee stole hard drive with 8k workers’ data
*   Pervert Yahoo employee hacked 6,000 accounts using internal system
*   HackerOne Fires Employee for Stealing Reports, Collecting Bug Bounties
*   Banker jailed for helping criminals who stole millions using Dridex malware

_The list goes on…_

**Importance of Awareness**

Insider Threat Awareness Month underscores the importance of educating employees and stakeholders about the existence and potential consequences of insider threats. Many individuals within organizations may not even be aware of the risks posed by insiders. Raising awareness through training programs, workshops, and informational campaigns is the first step in preventing insider threats.

**Effective Detection Strategies**

1.  **Behaviour** **Analytics**: Implementing behavioural analytics tools can help organizations detect unusual patterns of behaviour among employees. These tools can monitor activities such as file access, data transfers, and login times to identify anomalies that may indicate a potential threat.
2.  **Access Controls and Least Privilege Principle**: Limiting access rights to only what is necessary for an employee’s role, as per the least privilege principle, can help minimize the potential for insider threats. Regularly reviewing and updating access controls is essential.
3.  **Employee Training**: Conduct regular training sessions that highlight the importance of security protocols and the consequences of insider threats. Employees should be aware of the signs and risks associated with malicious behaviour.
4.  **Incident Response Plans**: Organizations should have well-defined incident response plans in place. These plans should outline steps to be taken in the event of a security breach, including actions specific to insider threats.
5.  **Monitoring and Auditing**: Regularly monitoring and auditing internal systems and data access can help detect suspicious activities early. Automated monitoring tools can alert security teams to potential threats in real-time.
6.  **Employee Assistance Programs (EAPs)**: EAPs can provide employees with a confidential avenue to report concerns or grievances, reducing the likelihood of disgruntled employees resorting to insider threats.

To highlight the importance of Insider Threat Awareness Month, Michael Orozco, Managing Director of SECOPS, Infrastructure, and Innovation at MorganFranklin Consulting, told Hackread.com that,

> _“Many organizations have the tools to prepare for insider threats but often overlook them. Employee agreements typically grant the company rights to monitor activity on company-owned equipment, which can reveal suspicious behaviour like unauthorized data access or unusual web activity. Additionally, AI is increasingly efficient in identifying insider threats by tracking employee behaviour, including typing patterns and keystrokes.”_
> 
> Michael Orozco – MorganFranklin Consulting

To gain a deeper understanding of the grave dangers presented by insider threats and to be able to identify and report suspicious activities promptly, consider exploring the National Insider Threat Awareness Month website hosted by the US government. Additionally, valuable resources can also be found on the web page of the National Insider Threat Task Force.

**Conclusion**

Insider Threat Awareness Month serves as a timely reminder for organizations to take proactive measures against the often underestimated danger of insider threats. By raising awareness, educating employees, and implementing robust detection strategies, organizations can significantly reduce their vulnerability to these internal risks. The key to mitigating insider threats lies in a combination of technology, education, and a culture of security that permeates every level of the organization.

Insider Threat Awareness Month: Protecting Your Business from Within

By Waqas
Another day, another data security incident at Microsoft.
This is a post from HackRead.com Read the original post: Microsoft AI Researchers Expose 38TB of Top Sensitive Data

**KEY FINDINGS**

*   **Microsoft AI researchers accidentally exposed 38 terabytes of private data, including a disk backup of two employees’ workstations, while publishing a bucket of open-source training data on GitHub.**

*   **The backup includes secrets, private keys, passwords, and over 30,000 internal Microsoft Teams messages.**

*   **The data was exposed due to a misconfigured Shared Access Signature (SAS) token.**

*   **SAS tokens can be a security risk if not used properly, as they can grant high levels of access to Azure Storage data.**

*   **Organizations should carefully consider their security needs before using SAS tokens.**

As part of their ongoing work on accidental exposure of cloud-hosted data, the Wiz Research Team scanned the internet for misconfigured storage containers. In this process, they found a GitHub repository under the Microsoft organization named robust-models-transfer. The repository belonged to Microsoft’s AI research division, whose purpose is to provide open-source code and AI models for image recognition.

After further digging, it was revealed that Microsoft AI researchers accidentally exposed 38 terabytes of private data, including a disk backup of two employees’ workstations, while publishing a bucket of open-source training data on GitHub. The backup included secrets, private keys, passwords, and over 30,000 internal Microsoft Teams messages.

However, the URL for the repository allowed access to more than just open-source models. It was configured to grant permissions on the entire storage account, exposing additional private data by mistake.

The Wiz scan showed that this account contained 38 terabytes of additional data, including Microsoft employees’ personal computer backups. The backups contained sensitive personal data, including passwords to Microsoft services, secret keys, and over 30,000 internal Microsoft Teams messages from 359 Microsoft employees.

In the hands of threat actors, this data could have been devastating for the technology giant, especially considering the current circumstances. Microsoft has **recently revealed** how malicious elements are eager to exploit Microsoft Teams to facilitate ransomware attacks.

The exposed URL, MS Team Chats and more (Credit: WIZ)

According to Wiz’s **blog post**, in addition to the overly permissive access scope, the token was also misconfigured to allow “full control” permissions instead of read-only. This means that not only could an attacker view all the files in the storage account, but they could delete and overwrite existing files as well.

This is particularly interesting considering the repository’s original purpose: providing AI models for use in training code. The repository instructs users to download a model data file from the SAS link and feed it into a script.

The file’s format was ckpt, a format produced by the TensorFlow library. It’s formatted using Python’s pickle formatter, which is prone to arbitrary code execution by design. This means that an attacker could have injected malicious code into all the AI models in this storage account, and every user who trusts Microsoft’s GitHub repository would’ve been infected by it.

In response to the news, **Andrew Whaley**, Senior Technical Director at the Norwegian cybersecurity firm **Promon** said: “Microsoft may be one of the frontrunners in the AI race, but it’s hard to believe this is the case when it comes to cybersecurity. The tech titan has taken great technological strides in recent years; however, this incident serves as a reminder that even the best-intentioned projects can inadvertently expose sensitive information.”

“Shared Access Signatures (SAS) are a significant cybersecurity risk if not managed with the utmost care. Although they’re undeniably a valuable tool for collaboration and sharing data, they can also become a double-edged sword when misconfigured or mishandled. When overly permissive SAS tokens are issued or when they are exposed unintentionally, it’s like willingly handing over the keys to your front door to a burglar,” Andrew warned.

He emphasised that “Microsoft may well have been able to prevent this breach if they implemented stricter access controls, regularly audited and revoked unused tokens, and thoroughly educated their employees on the importance of safeguarding these credentials. Additionally, continuous monitoring and automated tools to detect overly permissive SAS tokens could have also averted this blunder.”

This is not the first instance of Microsoft exposing such sensitive data. **In July 2020**, the Microsoft Bing server inadvertently exposed user search queries and location data, including distressing search terms related to murder and child abuse content.”

Nevertheless, Wiz researchers informed Microsoft about the data leak on June 22, 2023, and the tech giant secured it by August 16, 2023. The researchers published their report earlier today, once they were assured that all security aspects of the exposed servers had been addressed.

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Microsoft AI Researchers Expose 38TB of Top Sensitive Data

By Deeba Ahmed
The gang used satellite technology to get sports feed and predict match results before bookmakers.
This is a post from HackRead.com Read the original post: Crooks Exploited Satellite Live Feed Delay for Betting Advantage

INTERPOL, Europol, with the help of the Spanish Police, have dismantled a highly sophisticated and organized crime group that was using satellite technology for an unfair betting advantage.

**KEY FINDINGS**

*   **An international operation has dismantled an organized illegal betting and match-fixing syndicate.**

*   **The syndicate exploited satellite technology to obtain an unfair advantage over others while placing bets.**

*   **The gang used its knowledge of the time delay caused when HD feeds were transmitted from stadiums to television screens worldwide.**

*   **Investigators searched four houses and seized two properties, two large satellite dishes and signal receives, three luxury vehicles, 47 bank accounts, 80 cellphones, cash, and counterfeit banknotes worth around €13,000.**

*   **The syndicate bribed the athletes, including players from Romanian football teams, and fixed matches based on their deals.**

A large-scale international operation recently concluded with the dismantling of an organized illegal betting and match-fixing syndicate for exploiting satellite technology to obtain an unfair advantage over others while placing bets. At least 23 individuals have been arrested, including its masterminds and a person involved in manipulating international table tennis events.

The operation was launched in 2020 with the support of Europol, Interpol, Romanian and Spanish national police, and the Spanish tax agency. According to Europol, this criminal network exploited video signals from high-profile sporting events, such as the World Cup 2022, to get an edge in high-speed betting.

The gang used its knowledge of the time delay caused when HD feeds were transmitted from stadiums to television screens worldwide. This 20 to 30-second delay was enough to make monetary gains by making informed bets.

Interpol’s secretary-general, Jurgen Stock, said this was a crafty criminal gang as they benefitted from such a brief time delay.

> “Organized crime groups will exploit the tiniest of gaps given the opportunity. In this case, we’re talking about a 20 or 30-second advantage that led to significant gains.”
> 
> Jurgen Stock – INTERPOL

During the operation, investigators searched four houses and seized two properties, two large satellite dishes and signal receives, three luxury vehicles, 47 bank accounts, 80 cellphones, cash, and counterfeit banknotes worth around €13,000.  

Investigation began in 2020 when Spanish law enforcement agencies detected a gang, operating from Romania and Bulgaria, involved in deceptive betting activities. At that time, they believed the group targeted international table tennis events. They bribed the athletes, including players from Romanian football teams, and fixed matches based on their deals.

Later, investigators detected that the gang used satellite technology to get match results. They received live feeds from games before the information reached legit bookmakers and placed bets knowing what was going to happen next beforehand. 

The group exploited this knowledge and placed bets on almost every prominent sporting event, including South American and Asian football leagues, the UEFA Nations League, Bundesliga games, the 2022 Qatar World Cup, and ITF and ATP tennis tournaments. 

They avoided suspicions by hiring people who placed bets on their behalf and collected winnings for the gang. They also bribed a trader from one of the leading betting firms to ensure bets got validated every time without raising an alarm.

“Successful operations such as the one led by Spain only reaffirm our engagement in ensuring our entire suite of notices, databases and expert networks fully support the police in closing these gaps,” Stock stated.

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Crooks Exploited Satellite Live Feed Delay for Betting Advantage

By Waqas
KEY FINDINGS Organizations should take steps to protect themselves from this campaign by keeping software up to date,…
This is a post from HackRead.com Read the original post: Rust Implant Used in New Malware Campaign Against Azerbaijan

**KEY FINDINGS**

*   **A new malware campaign targeting Azerbaijani targets has been discovered.**

*   **The campaign uses a novel malware implant written in the Rust programming language.**

*   **The implant is difficult to detect by security solutions and reverse engineering.**

*   **The attackers used a decoy image file of the Azerbaijani MOD symbol in the campaign.**

Organizations should take steps to protect themselves from this campaign by keeping software up to date, educating employees about cybersecurity best practices, and using a comprehensive security solution.

A new malware campaign targeting Azeri infrastructure has been discovered by the Deep Instinct Threat Lab. The campaign is notable for its use of a novel malware implant written in the Rust programming language.

The campaign has at least two different initial access vectors. The first is a malicious LNK file with the filename “1.KARABAKH.jpg.lnk.” This file has a double extension to lure the victim into clicking on it, as it appears to be an image file related to the recent military conflict in Nagorno-Karabakh.

The LNK file downloads and executes an MSI installer hosted on Dropbox. This installer then drops an implant written in Rust, an XML file for a scheduled task to execute the implant, and a decoy image file. The image file includes watermarks of the symbol of the Azerbaijani Ministry of Defense (MOD).

Decoy image file and the invoice (Credit: Deep Instinct Threat Lab)

The second initial access vector is a modified version of a document that was previously used by the Storm-0978 group. This document exploits CVE-2017-11882 in Microsoft Equation Editor to download and install a malicious MSI file. This MSI file also drops a variant of the same Rust implant, as well as a decoy PDF invoice.

Once the Rust implant is executed, it goes to sleep for 12 minutes. This is a known method to avoid detection by security researchers and sandboxes. The implant is then expected to gather information and send it to the attacker’s server.

According to Deep Instinct Threat Lab’s blog post, could not attribute these attacks to any known threat actor. However, the fact that both Rust implants had zero detections when first uploaded to VirusTotal shows that writing malware in esoteric languages can bypass many security solutions.

The campaign attack flow (Credit: Deep Instinct Threat Lab)

**Implications of the Campaign**

The use of a Rust implant in this campaign is significant for several reasons. First, Rust is a relatively new programming language, and it is not yet widely used by malware authors. This makes it more difficult for security products to detect Rust malware.

Second, Rust is a compiled language, which means that the malware is converted into machine code before it is executed. This makes it more difficult to reverse engineer the malware.

Azerbaijan and Armenia have been engaged in several conflicts, which have witnessed a significant number of cyber attacks. However, it’s essential not to overlook or dismiss recent tensions between Azerbaijan and Iran as a potential cause of this malware campaign.

**Recommendations for Organizations**

Organizations should take the following steps to protect themselves from this campaign and other similar attacks:

*   Keep software up to date, including operating systems and security solutions.
*   Be careful about clicking on links in emails and messages, even if they appear to be from known senders.
*   Educate employees about cybersecurity best practices, such as phishing awareness and password security.
*   Use a security solution that can detect and block malware written in esoteric languages.

**Conclusion**

This new malware campaign targeting Azerbaijani targets serves as a reminder that attackers are continuously developing new techniques to bypass security solutions. Organizations must take the necessary steps to safeguard themselves from these threats.

While common sense is a valuable defence against such attacks, organizations should also contemplate transitioning their infrastructure from Windows to Linux as an additional security measure.

Rust Implant Used in New Malware Campaign Against Azerbaijan

By Waqas
A DDoS attack can cripple your servers. Here's a list of DDoS mitigation companies in 2023, along with a brief overview of the DDoS attacks they have effectively mitigated.
This is a post from HackRead.com Read the original post: 10 Top DDoS Attack Protection and Mitigation Companies in 2023

DDoS attack (Distributed Denial of Service attack) is a major threat to businesses of all sizes. They can overwhelm a company’s servers and infrastructure, causing downtime, and making it unavailable to legitimate users. A DDoS attack can also cost a company millions of dollars in lost revenue and productivity.

DDoS mitigation companies offer a variety of solutions to help businesses protect themselves from DDoS attacks. These solutions can include network layer protection, transport layer protection, and application layer protection.

Here is a list of the top 10 DDoS mitigation companies in 2023, along with a brief overview of their services and examples of DDoS attacks they have mitigated:

**1\. Cloudflare**

Cloudflare‘s DDoS mitigation and protection services are designed to protect websites and applications from a wide range of DDoS attacks, including network layer attacks, transport layer attacks, and application layer attacks.

Its services are powered by Cloudflare’s global network, which consists of over 275 data centers in over 100 countries. This allows Cloudflare to filter out malicious traffic before it reaches your website or application.

Cloudflare’s DDoS protection services are also highly scalable. Cloudflare can mitigate even the largest DDoS attacks, without impacting the performance of your website or application.

The company’s services are available in a variety of plans, to meet the needs of businesses of all sizes. Cloudflare also offers a free plan, which includes basic DDoS protection.

Cloudflare has mitigated some of the largest DDoS attacks in history, including a 15.3 million rps (request-per-second) DDoS attack earlier in April 2022 and a 1.3 Tbps attack on GitHub in 2018.

****2\.** Radware**

Radware‘s DDoS protection services are designed to protect networks, data centers, and applications from a wide range of DDoS attacks, including network layer attacks, transport layer attacks, and application layer attacks.

Radware’s DDoS mitigation services are based on a combination of hardware and software solutions. Radware’s hardware appliances are deployed on-premises, while its software solutions can be deployed in the cloud or on-premises.

The company offers a number of key features, including:

*   **Comprehensive protection:** Radware’s DDoS protection services protect against a wide range of DDoS attacks, including new and emerging threats.
*   **High performance:** Radware’s DDoS protection services offer high performance, with minimal impact on legitimate traffic.
*   **Scalability:** Radware’s DDoS protection services can be scaled to meet the needs of businesses of all sizes.
*   **Flexibility:** Radware’s DDoS protection services can be deployed in a variety of environments, including on-premises, cloud, and hybrid environments.

Radware has mitigated DDoS attacks on a variety of high-profile customers, including an 809 Mpps (million packets-per-second) attack on a mainstream bank in Europe in 2020, Bank of America in 2013 and the New York Stock Exchange in 2016.

**3\. Akamai**

  
Akamai offers a range of DDoS protection services that can help businesses defend against sophisticated and well-orchestrated DDoS attacks. Their services are built on dedicated infrastructure and designed to protect internet-facing applications and systems while maintaining fast, highly secure, and always-available DNS.

Akamai’s DDoS protection solutions can be customized to the specifications of web apps and Internet-based services. They offer a holistic DDoS defence with products such as Prolexic, Web Application Protector, Kona Site Defender, and Edge DNS. These solutions provide end-to-end DDoS defence for organizations, ensuring the highest quality of DDoS mitigation to keep applications, data centers, and internet-facing infrastructure protected.

Akamai’s Prolexic is a cloud-based DDoS protection solution that defends data centers and hybrid infrastructures to ensure availability and uptime. It provides comprehensive port and protocol protection against a broad range of DDoS attacks, including high-bandwidth sustained attacks and complex multi-vector attacks.

Akamai has mitigated DDoS attacks on various high-profile customers, including a 2022 attack which peaked at 704.8 million packets per second, Netflix and Amazon. Most recently in March 2023, Akamai managed to mitigate a DDoS attack in Asia that reached 900Gbps.

**4\. AWS Shield**

AWS Shield is a managed DDoS protection service that safeguards applications running on AWS. The service was launched in December 2016. It provides dynamic detection and automatic inline mitigations that minimize application downtime and latency. With AWS Shield, you can automatically detect and mitigate sophisticated network-level distributed denial of service (DDoS) events.

You can also customize application protection against DDoS risks through integrations with Shield Response Team (SRT) protocol or AWS WAF. AWS Shield offers two different tiers: AWS Shield Standard and AWS Shield Advanced.

While AWS Shield Standard protects your application at the edge of the AWS network using Amazon CloudFront, AWS Global Accelerator, and Amazon Route, AWS Shield Advanced provides more powerful protection against DDoS attacks. It inspects traffic in real-time and automatically implements mitigation techniques to avoid negative impacts on performance.

AWS Shield has mitigated DDoS attacks on a variety of high-profile customers, including GitHub and Twitch. In June 2020, AWS Shield managed to mitigate a 2.3 TBPS attack, which was the largest ever DDoS attack at that time.

**5\. Azure DDoS Protection**

Azure DDoS Protection is a managed DDoS protection service offered by Microsoft Azure. It is designed to safeguard applications deployed in a virtual network against distributed denial-of-service (DDoS) attacks.

Azure DDoS Protection provides enhanced DDoS mitigation features that are automatically tuned to help protect your specific Azure resources. The service defends against DDoS attacks at layer 3 and layer 4 network layers. For web applications, protection at layer 7 can be added using a Web Application Firewall (WAF) offering.

Azure DDoS Protection offers two tiers: DDoS Network Protection and DDoS IP Protection. DDoS Network Protection provides enhanced DDoS mitigation features for protecting specific Azure resources in a virtual network. It can be enabled on any new or existing virtual network without requiring any application or resource changes.

On the other hand, DDoS IP Protection follows a pay-per-protected IP model and includes additional value-added services such as DDoS rapid response support, cost protection, and discounts on WAF.

Key features of Azure DDoS Protection include always-on traffic monitoring, adaptive real-time tuning, and DDoS protection analytics, metrics, and alerting. The service monitors your application traffic patterns 24/7 and mitigates detected DDoS attacks automatically. Intelligent traffic profiling learns your application’s traffic over time and adjusts the profile accordingly. Azure DDoS Protection also provides analytics, metrics, and alerting capabilities to help you stay informed about potential threats.

Azure DDoS Protection has mitigated DDoS attacks on various high-profile customers, including Microsoft and Sony. According to the company’s “Azure DDoS Protection—2021 Q3 and Q4 DDoS attack trends” report, it also managed to mitigate a 3.47 Tbps attack, and two more attacks above 2.5 Tbps. In October 2021, Microsoft reported on a 2.4 terabit per second (Tbps) DDoS attack in Azure that we successfully mitigated

**6\. Google Cloud Armor**

Google Cloud Armor is a network security service offered by Google Cloud that provides defences against DDoS and application attacks. It offers a rich set of Web Application Firewall (WAF) rules and helps protect workloads behind HTTP/S and TCP/SSL Proxy Load Balancers, Network Load Balancer, using protocol forwarding, or virtual machines (VM) with public IPs. Google Cloud Armor provides enterprise-grade DDoS protection against both Layer 3 and Layer 4 attacks.

It uses a variety of techniques such as rate limiting, scrubbing, and sinkholing to mitigate attacks. In conjunction with the Google Cloud global load balancing infrastructure, Cloud Armor provides always-on DDoS protection from Layer 3 and Layer 4 volumetric and protocol-based attacks.

Google Cloud Armor has mitigated DDoS attacks on a variety of high-profile customers, including Google and Airbnb. In August 2022, the company revealed how it managed to block the largest Layer 7 DDoS attack at 46 million rps aimed at one of its customers.

**7\. Imperva**

Imperva offers a range of DDoS protection services that can help businesses defend against various types of DDoS attacks. Their services are designed to ensure uninterrupted operation and business continuity by securing all your assets at the edge. Imperva’s DDoS protection services provide maximum visibility and optimized performance, allowing you to focus on your core business activities. They offer different protection options for websites, networks, and individual IPs.

Imperva’s DDoS Protection for Websites is an always-on service that immediately mitigates any type or size of DDoS attack targeting web applications. It complements the Imperva cloud web application firewall (WAF), which blocks hacking attempts and attacks by malicious bots.

Imperva’s unique cloud-based DDoS protection services are rapidly deployed with no hardware or software installation or costly, ongoing maintenance. They protect against all types of DDoS attacks, absorbing even multi-gigabyte attacks. Imperva provides a 3-second mitigation SLA against any DDoS attack, ensuring fast response and minimal disruption to service.

Imperva has mitigated DDoS attacks on various high-profile customers, including Visa and MasterCard. According to Imperva’s blog post, the 3 biggest DDoS attacks Imperva mitigated include a Layer 7 Application DDoS Attack measuring over 2.5 million rps in February 2022, a Network DDoS attack with a throughput of 1.02 Tbps in July 2021 and one of the Largest Network DDoS attack of almost 1 Tbps in October 2020.

**8\. F5**

F5 provides a range of DDoS protection services that can help defend your business against application-layer and volumetric attacks. Their services are designed to be flexible and can be deployed in a variety of architectural and operational models, including cloud-based protection, hybrid on-premises defence with on-demand cloud scrubbing, and native application infrastructure form factors. 

F5’s DDoS mitigation solutions are multi-tiered and can defend against multi-vector denial-of-service attacks that target critical infrastructure protocols like DNS and TLS. F5’s DDoS protection services can detect and mitigate large-scale volumetric and targeted application attacks in real time, even defending against attacks that exceed hundreds of gigabits per second. 

F5’s DDoS protection services are backed by the F5 Global Network infrastructure, security tools, and the F5 Security Operations Center (SOC), which is staffed with experts that monitor and protect your business from attack 24/7, 365.

F5 has mitigated DDoS attacks on various high-profile customers, including PayPal and eBay. Although there are hardly any online resources listing the clients F5 has protected from DDoS attacks, in June 2023, MazeBolt named F5 as the preferred remediation vendor for RADAR non-disruptive DDoS testing.

**9\. Nexusguard**

Nexusguard offers a comprehensive DDoS protection platform that defends public-facing websites, applications, APIs, infrastructure, backends, and DNS servers against DDoS attacks of all types and complexities. Their platform is built on the right mix of people, processes, and technology to ensure maximum protection. Nexusguard’s one-stop DDoS protection platform consists of the following components:

1.  **InfraProtect**: Safeguards infrastructure against DDoS attacks.
2.  **Origin Protection (OP)**: Shields networks and systems from threats.
3.  **Application Protection (AP)**: Protects web applications from DDoS attacks.
4.  **Web Application Firewall (WAF)**: Blocks hacking attempts and attacks by malicious bots.
5.  **DNS Protection (DP)**: Ensures 100% availability and efficient resolution of DNS requests for protected domains.

Nexusguard’s DDoS protection services are designed to provide maximum visibility, optimized performance, and uninterrupted operation for businesses. They offer a range of services that can be tailored to meet the specific needs of websites, networks, and individual IPs Nexusguard’s cloud-based DDoS protection services are rapidly deployed without requiring any hardware or software installation or ongoing maintenance. They can absorb even multi-gigabyte attacks and provide a 3-second mitigation SLA to minimize disruption to service.

Nexusguard has mitigated DDoS attacks on a variety of high-profile customers, including the New York Stock Exchange and the Nasdaq. Nexusguard’s whitepaper (PDF) maintained that its services are available around the world, collectively loaded with 1.44Tbps of mitigation capacity.

**10\. Arbor Networks**

Arbor Networks provides a range of DDoS protection services that can help businesses defend against various types of DDoS attacks. Their services are designed to ensure uninterrupted operation and business continuity by securing all your assets at the edge. 

Arbor Networks’ DDoS protection services provide maximum visibility and optimized performance, allowing you to focus on your core business activities. They offer different protection options for websites, networks, and individual IPs.

Arbor Networks’ APS (Arbor Protection System) is an always-on, in-line, intelligently automated DDoS protection solution that provides comprehensive protection from the largest DDoS attacks. It uses hybrid, multi-layer defences to protect against all types of DDoS threats, including cloud-based protection to defend against large, high-volume attacks. 

Arbor Networks’ SP (Security Platform) provides pervasive network visibility and DDoS attack detection. Arbor Networks’ TMS (Threat Management System) provides out-of-path, stateless, surgical mitigation of DDoS attacks as large as 400Gbps.

Arbor Networks has mitigated DDoS attacks on various high-profile customers, including the US Department of Defense and the UK National Security Agency. Arbor is now part of NetScout Systems.

**Bottom Line**

Both big and small businesses should consider implementing a DDoS mitigation service as an integral part of their cybersecurity strategy. While larger enterprises often have dedicated IT resources, smaller businesses are not immune to these threats.

By investing in DDoS mitigation services, businesses of all sizes can proactively defend their digital infrastructure, ensuring uninterrupted online services, safeguarding customer trust, and minimizing potential financial losses in the face of cyberattacks.

Did we miss a company that deserves to be on this list? You can share it in the comment section!

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10 Top DDoS Attack Protection and Mitigation Companies in 2023

By Deeba Ahmed
Crypto experts suspect Cuban may have made a mistake to get his account hacked.
This is a post from HackRead.com Read the original post: Billionaire Mark Cuban Falls Victim to Crypto Hack Again, Loses $900K

**key findings**

*   **Mark Cuban’s crypto wallet was hacked on September 15, 2023.**

*   **The hacker drained around $900,000 worth of crypto from Cuban’s hot wallet.**

*   **Cuban claims he has no idea how the hacker accessed his wallet.**

*   **Crypto experts believe that Cuban must have made a mistake in getting his account hacked, such as signing a malicious transaction or somehow getting his private key compromised.**

*   **This isn’t the first time Cuban has become a victim of crypto hack.**

Mark Cuban is a renowned TV personality, investor, billionaire, and owner of the Dallas Mavericks. And, he is the latest victim of a planned hack attack. The news was first reported on September 15 at 8 p.m. UTC by independent blockchain investigator Wazz. He noticed unusual activity on Cuban’s wallet, named “mcuban” on OpenSea, which was inactive for five months, and soon all the funds were drained.

“Did Mark Cuban’s wallet just get drained? Wallet inactive for 160 days, and all assets just moved,” Wazz posted.

The transaction history on Etherscan showed multiple batches of assets, including Tether, Lido Staked Ether, and USD Coin withdrawn from the wallet. It all happened within merely ten minutes. Afterwards, another $2m worth of USDC was transferred from a wallet named Mark Cuban 2 to a different wallet.

Wazz thought Cuban was shuffling his assets to different wallets. But, after a few hours, the 65-year-old billionaire confirmed the news. The hacker also dumped ETH and MATIC after depositing funds on Coinbase. Here’s a breakdown of the transferred funds:

*   5.29 ETH ($8,730)
*   338,206 STETH ($557,680)
*   12,355 MATIC ($6,590)
*   7,020 RARI ($6,340)
*   4,860 USDT ($4,860)
*   4,338 ENS ($33,270)
*   175,040 USDC ($175,040)

Reportedly, the hacker drained around $900,000 worth of crypto from Cuban’s hot wallet. Cuban claimed he had no idea how the hacker accessed his wallet. He told DL News that he went to MetaMask for the first time after several months, and the hacker was probably waiting for this moment. Cuban suspected that he might have downloaded a fake version of MetaMask and fell victim to a phishing attack.

After realizing that funds were drained from his hot wallet, Cuban shifted his remaining assets to Coinbase Custody, which means he transferred the $2m worth of USDC. However, crypto experts believe that Cuban must have made a mistake in getting his account hacked, such as he might have signed a malicious transaction or somehow his private key got compromised. These suspicions are based on the fact that assets were directly withdrawn from his wallet.

This isn’t the first time Cuban has become a victim of crypto hack. In June 2021, he suffered a rug pull and lost an unspecified amount of funds after an algorithmic stablecoin project, Iron Finance, imploded due to a bank run. At that time, Cuban blamed himself for being lazy and not doing appropriate research.

“Even though I got rugged on this, it’s really on me for being lazy. The thing about DeFi plays like this is that it’s all about revenue and math and I was too lazy to do the math to determine what the key metrics were,” Cuban stated responding to the incident.

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Billionaire Mark Cuban Falls Victim to Crypto Hack Again, Loses $900K

By Deeba Ahmed
The hacker enticed victims with a malicious link, promising free commemorative NFTs and stole all the funds once they connected their wallets.
This is a post from HackRead.com Read the original post: ETH Founder Vitalik Buterin’s X (Twitter) Hacked, $700k Stolen

**key findings**

*   **A hacker compromised Vitalik Buterin’s Twitter account and shared a post promoting a malicious NFT giveaway.**

*   **The post contained a URL that stole funds from users who connected their wallets.**

*   **Over $690,000 was stolen in the hack, including valuable NFTs.**

*   **Buterin blames Twitter’s lacklustre OTP authentication for the hack.**

*   **The hack serves as a reminder of the importance of security, especially for high-profile figures.**

A hacker managed to compromise the official X account of Vitalik Buterin, resulting in a loss of over $690,000, reported blockchain investigator ZachXBT.

Regarding how the hacking was successful, it is reported that the hacker compromised Buterin’s account and shared a post on his behalf, celebrating the arrival of Proto-Danksharding to the Ethereum platform.

In the now-infamous post, Buterin announces a series of commemorative NFTs (nonfungible tokens) from Consensys. This post also contained a malicious URL and was sent to Buterin’s 4.9 million followers, some of whom fell prey to this lure. 

The link promised free commemorative NFTs once the users connected their wallets. Later, the hacker stole all their funds. It was a classic giveaway scam where users were enticed to double their funds but lost all of their assets.

Vitalik’s father Dmitriy “Dima” Buterin confirmed the news, urging his followers to disregard it in a post on September 9. “Disregard this post, apparently Vitalik has been hacked. He is working on restoring access,” he said.

The news has shocked the blockchain and cryptocurrency fraternity because Buterin is known for his mastery over blockchain security, and his account getting hacked and claiming huge financial losses is devastating. The co-founder blames X’s (Twitter) lackluster OTP (one-time password) authentication procedure for this incident.

“I didn’t know Twitter had OTP. Always thought 2FA was good enough. Lesson learned,” Buterin stated in response to this incident.

Many users are also commenting on this hack. A user, Satosi 767, posted that Buterin probably didn’t properly secure his X account. But ZachXBT refuted such comments, stating that Buterin is a high-profile figure therefore, he is more susceptible to hacking attempts and probably became a victim of SIM swapping.

“You do not know yet whether it was a SIM swap. Vitalik is a big enough target to where an insider could have been paid off or panel was used,” ZachXBT noted.

The post was deleted soon but it caused sufficient losses. Ethereum developer Bok Khoo (Bokky Poobah on X) suffered heavy losses in his CryptoPunk NFT collection. Currently, a CryptoPunk NFT’s floor price is 46.99 Ether ($76,837). Reportedly, in one hour, the hacker made over $147,000, and collective losses amounted to $691,000. However, it is unclear how many users were affected by this hacking.

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ETH Founder Vitalik Buterin’s X (Twitter) Hacked, $700k Stolen

By Owais Sultan
A Cloud VPS (Virtual Private Server) is a virtualized instance of a physical server hosted in the cloud, offering scalable computing resources and the ability to run applications and services independently, providing flexibility and cost-effectiveness.
This is a post from HackRead.com Read the original post: Advantages of a Cloud VPS Server

When it comes to web hosting, there are different alternatives that you can go for with the most common types being shared hosting, dedicated instances and virtual private servers. While each has its own benefits and drawbacks, VPS servers are slowly becoming the go-to option for all kinds of websites and projects. But what makes them the preferred cloud solution?

**What are virtual private servers?**

VPS servers are virtual machines that run on a physical server. They are virtualized copies of an actual server, but they can all run a different operating system, while also sharing the host server’s resources. This resource sharing is what makes it similar to shared hosting. However, there is one distinct difference. Each cloud VPS server has a set number of resources that it can use.

**Why shared hosting isn’t as good as VPS servers**

This means that a single VPS cannot utilize more SSD space, RAM or CPU power than what it has been assigned. For comparison, shared hosting plans usually give a set amount of resources, but a given website or application can begin consuming more than it should be. This could be due to traffic, a lot of user requests or a DDoS attack. Because of this, the entire server gets overloaded and this reflects on every other site or app that is hosted on that particular server.

As can be seen, this can be quite unfortunate as the entire server might end up going down, which will result in severe downtime periods and loss of potential customers. But this also shows why shared hosting is the least expensive alternative out of the bunch.

**Dedicated servers – exceptional performance at a high price**

On the other hand, there are also fully dedicated servers. Each server is reserved for one client, meaning a large number of available resources at all times. As you might have guessed, this makes it quite expensive, which is why only big businesses and corporations go for this particular hosting option. Such servers are also useful for hosting game servers as they have a lot of processing power and storage at their disposal.

**Why choose a cloud VPS server?**

As we have previously discussed, shared hosting isn’t that reliable and dedicated servers are quite pricy. This is where virtual private servers come in. They combine the best of both worlds, offering high performance at an affordable cost.

As we already mentioned, VPS servers share the physical server’s resources, but they cannot utilize more than what they are configured to use. This ensures high-quality hosting, constant uptime and a lot of different customizations.

There are also VDS instances, virtual dedicated servers, that are essentially virtual private servers with a dedicated resource. In most cases, this is the amount of CPU cores that can be assigned to the VPS. Hence they can also be found as dedicated CPU VPS servers.

One of the main advantages of choosing a VPS server is that they are easily scalable. This means that if your website or applications start seeing more traffic and potential users, you can upgrade your server without having to make changes to your service or hosting plan. This is also a very beneficial feature for seasonal businesses that have fluctuating traffic during the year. With a VPS, you can simply remove resources that you aren’t using and pay less.

Such servers are also quite customizable if you have some technical experience. You can manually install additional software that can help you manage your server and workflow. This is due to the full root access that they provide you with. This means that you can even configure your server so that you can boost your productivity and increase your efficiency.

Because of this, many providers have started to develop different additional features that even those without prior experience can take advantage of. Some examples of popular add-ons include automatic backups and server snapshots, which can be used to restore the VPS to a previous state. There are also various protection options such as the important DDoS protection that has become a staple in hosting over the last decade. Some providers offer it as an extra option and others include it in the price, which is why you need to make sure to check prior to purchasing a server.

Others offer software licenses and the ability to directly install a given software on your cloud VPS server so that you don’t have to manually go through the hassle of setting things up. This not only saves time but is also primarily aimed at those who don’t know how to fully install software on their server and would rather get it done for them instead.

Overall, VPS servers are becoming a more popular option amongst people looking for hosting due to their flexibility, scalability and customization options. They offer exceptional quality and performance at an affordable price, which is why their popularity has been increasing.

Source

HackRead